Use Case
Portfolio & Assortment Management
Know exactly what your competitors stock, what they have added, and what they have dropped — so you can optimise your own assortment with confidence.
Identify gaps and overlaps in your assortment
Compare your product range against competitors to find products you are missing and areas where you over-index. Make data-driven listing decisions instead of relying on intuition.
- • Assortment overlap analysis across retailers
- • Gap identification by category and brand
- • Coverage scoring relative to the market
Key benefit
Find the products your customers are looking for elsewhere. Close assortment gaps that cost you revenue and reduce unnecessary duplication.
Key benefit
React quickly to competitor assortment changes. Whether a rival launches a new product line or discontinues a range, you will know immediately.
Track new products and delistings
Get notified when competitors add new products or remove existing ones. Understand the pace and direction of assortment changes across your competitive set.
- • Automatic new product detection
- • Delisting and discontinuation alerts
- • Trend analysis of assortment size over time
Monitor competitor product moves
Go beyond counting SKUs. Understand which brands, price tiers, and product types competitors are investing in or pulling back from to anticipate market direction.
- • Brand and supplier share tracking
- • Price tier distribution analysis
- • Product attribute and feature comparison
Key benefit
Turn competitor assortment data into actionable portfolio strategy. Know where the market is heading and position your range accordingly.
Ready to optimise your product assortment?
See how EcomMetrics helps product and assortment managers build stronger ranges.